Things are almost as simple if you have already installed, and need to force a redo. First, get rid of old search results by issuing rm ATLAS/tune/blas/level1/<arch>/res/<pre><blas>_SUMM. Then, go to ATLAS/src/blas/level1/<arch>, and type :
rm Make_<pre><blas> make Make_<pre><blas> make <pre>liband that should do it.
So, to do that for the omnipresent DAXPY, on my PIII, I'd do:
cd ATLAS rm tune/blas/level1/Linux_PIIISSE1/res/dAXPY_SUMM. cd ATLAS/src/blas/level1/Linux_PIIISSE1 rm Make_daxpy make Make_daxpy make dlib